Capacités et expérience souhaitées
Account Direction:
- Responsibility for developing strategic programme and finalising programme activity and budget with client.
- Direct account team activity to ensure appropriate tactical programme is developed and implemented according to OHW Med Ed quality standards and achieves objectives.
- Ensure staff ownership and responsibility for projects for all members of the team.
- Maintain strategic overview of account, and proactively advise client on new issues/external environment and contribute to strategic planning meetings with client.
- Keep abreast of outside issues and events and regularly review impact on programme and client objectives in accordance with Managing Director.
- Instigate brainstorms to develop the strategic, creative direction of accounts.
- In-depth understanding of financial status of account atall times.
- Ensure resourcing within the account is appropriate at all times.
- Responsibility for account/project profitability and maintaining agreed fee income.
- Responsibility for negotiating and establishing financial arrangements with client in accordance with the Managing Director.
- Responsibility for ensuring team adhere to OHW Med Ed job bagging system.
Client Liaison:
- Contribute to client marketing strategy and thinking.
- Monitor external environment and highlight keyissues/crises and work with the Managing Director/Management Team to inform the client of implications and potential actions required.
- Maintain social contact with client personnel and regular contact about account direction, staffing, issues etc.
- Establish and maintain a role as consultant/adviser to client in partnership with Managing Director/ Management Team.
- Responsibility for highlighting issue management procedures to the client for implementation by the account team.
- Organise annual internal review of account and work withthe Managing Director to implement outcomes.
- Organise client appraisal and support/work with the Managing Director to implement outcomes.
GrowingExisting Business:
- Create and develop opportunities for growing existing business within the confines of the programme.
NewBusiness:
- Responsibility for helping to develop and present newbusiness pitches.
ProfessionalRelations:
- Responsibility for building and maintaining key relationships with opinion leaders(clinical, industry, NHS).
- Ensure each client team members have agreed role clarity and team SOP’s.
- Knowledge of client opinion leader profiles.
- Demonstrate innovation and creativity beyond client ideas.
- Identify opportunities to build opinion leader base and develop additional activity.
- Monitor and investigate ‘market intelligence’ using theviews of opinion leader regarding pertinent issues (external/product/competition) in conjunction with the Management Team.
General:
- Ensure understanding and implementation of all OHW MedEd procedures and quality standards.
- Keep work area tidy.
TeamManagement:
- Lead and motivate team to fulfil their potential and assume responsibility appropriate to their position.
- Ensure all client team members have agreed role clarity and team SOP’s.
- Make recommendations to the Managing Director on staffing and personal development.
- Ensure team understanding of client personalities profiles.
- Participate in interviewing high calibre new personnel.
